October 10, 2017 - Tanzania

Ankara fashion – Meet the Small Businesses Behind The Seams!

Sian with our supplier in Tanzania selling african wax print fabric known as Kitenge

As well as introducing you to our tailors we also feel it is important to share with you exactly who is involved in making all the components that go into making our modern African print clothing. Our founder Sian built our supply chain from scratch using her network of contacts she made whilst previously volunteering there for a youth charity.

Read on to meet members of our supply chain partners in Tanzania whom we purchase all our raw materials from.

African Wax Print Fabric

Sian with our supplier in Tanzania selling african wax print fabric known as Kitenge

Sian with our African wax print fabric supplier in Tanzania


First up is our most important partner as this is whom we buy all our bold and vibrant African wax print fabrics from known as ‘Kitenge’ in Tanzania. This is usually the starting point of production once the sizing and fabric consumption are carefully estimated and calculated.


We have been working with our fabric supplier since early 2015 and have got to know them pretty well over the years. It is a family run business owned by Naomi and she employs her sons and daughters to help run several of their own shops.


A shockingly large amount of wax print fabric sold in Tanzania to make into ankara fashion is counterfeit wax made in China even if it says it is made in an African country on the label or fabric selvedge! So you have to be very careful and know how to tell the difference.


Like all fabric traders in Tanzania our supplier sells Chinese imitation wax but also alongside original African produced fabrics made in Nigeria. This luxurious fabric is double the price but in our opinion well worth the investment as the quality and colourfastness compared to the Chinese is second to none!


We are also crucially doing our bit to support the African textile industry, which is struggling to compete with cheap Chinese imports. Several factories where they make the fabric in West Africa have recently closed meaning local people have lost their jobs, which does not seem right to us.



Brand and Size Labels

Sian and Asia standing next to the computerised embroidery machine which makes all of Kitenge Store's brand and size labels

Sian stood next to the computerised embroidery machine with Asia who operates the machine and helps to produce our labels


Next up is a local factory that we have been working with since we first launched Kitenge in 2014 thanks to a mutual connection. The factory supports young, talented designers to use their facilities and only recruits and trains women seamstresses without any prior experience.


The female owner of the business is very inspiring and has created a lovely, friendly working environment despite common challenges such as frequent power cuts, which stops production completely.


They own a computerised embroidery machine, which they use mainly for making logos for uniforms. The below video shows our first ever size labels being made using this machine.






Care Labels


You may recognise Betty as she is one of our tailors whose team of talented seamstresses make all our hair accessories using leftover offcuts from our clothing production, which we sell at UK music festivals and events. This minimises fabric wastage and is sustainable as it prevents waste from going to landfill and damaging the environment.


As well as making small items such as hair bands, hair clips and bunting Betty’s business, which she impressively built herself after graduating from University, also produces our care labels using a heat press machine.


We wanted our products to be 100% ‘made in Tanzania’ so that every part of the process benefited small businesses and the local economy. This was the final detail that we discovered could be made there.


Our tailor Betty who makes our care labels as well as our hair accessories from recycled offcuts minimising fabric wastage


Betty at her office in Tanzania where our care labels are made



Swing Tickets & Business Cards


Sian has known Onesmo for many years. He runs a stationary shop in a small university campus close to where she lives in Tanzania. He helps us to develop the design and print all of our swing tickets and business cards.


His CAD skills and knowledge is fantastic and he always tries hard to continuously improve his business so it has been great to see it evolve over time. He is also an incredibly hard worker and is always happy to help support us.


Onesmo in Tanzania proudly showing us our brand new printed Kitenge swing tickets at his print shop before cutting begins


Onesmo holding up our printed swing tickets in his print shop before cutting begins



Boxes for Shipping


As we ship all our products from Tanzania to the UK we needed to find a supplier of boxes! Through our contacts we came across Ally’s shop, as you can see, is filled to the brim with boxes!


His colleagues are always very helpful in locating the perfect size boxes to ship our African styles in. It is so great to have such friendly and welcoming suppliers who make us feel at home.

Sian with our supplier of boxes for shipping our African styles at their storage office in Tanzania

Sian inside Ally’s shop of boxes with his colleagues





Once our African print clothing is made the fun part is to organise a photoshoot! Our close friends volunteer as models and use our photos to add to their portfolios. We hire a small photography business called Dworks Studios to take the photographs and direct the shoot. We just need to choose the locations, turn up with the models and bring lots of clothes!


We have shot at some great places including our local beach, fruit and vegetable stalls, a children’s playground, a derelict house and an old container previously used by the street government.

Our photgrapher called Daniel and his assistant at a recent photoshoot outside in Tanzania

Daniel, our photographer, and his lighting assistant at a recent photoshoot





Sian and Oscar a bajaje tuk tuk driver in Tanzania


Oscar and Sian in his Bajaje at The Market in Tanzania


Last but not least is Oscar, our bajaje (tuk-tuk driver) who we could not miss out! Oscar is a fantastic driver and we always feel safe with him even during tricky maneuvers, which are plentiful as there is a lot of traffic and many traffic jams!


He has become a great friend over the years and always greets us with a friendly smile and frequently helps Sian to practice her Swahili during journeys. He has taught her many words from pointing to different objects that pass by in the street.


Oscar has managed to purchase his own bajaje, which is not easy to do. Most bajaje drivers have to pay the owner of the vehicle a certain amount of money each day before they can begin to earn an income, which he no longer has to do.


He often talks about the countryside where he comes from which is famous for growing trees and also the house he is building there for his family to one day move into with his wife and two young children.


Our tailors source all other components from the market in Tanzania, including the lining material, buttons, zippers and thread as they have their preferred suppliers. So there you have it, all the small businesses behind our ethical clothing brand!

Share Tweet Pin


Follow us on Instagram

Select your currency
GBP Pound sterling
EUR Euro


Mailing List

Sign up for the latest news and offers