February 24, 2017 - Fabric

The Complete Beginners’ Guide to African Wax Print Clothing

Pile of African Wax Print Clothing Fabric Close Up

Did you know that African print fabric (commonly known as ‘Ankara’ in West Africa and ‘Kitenge’ in East Africa) were first produced in Indonesia?

West African soldiers, who were serving in Indonesia in the 1800’s, started to import the fabrics into Africa. Later, European traders replicated the fabrics using modern machinery, particularly the Dutch who are one of the main producers of the fabrics today.

Have you discovered African wax print clothing and would like to learn more? Or would you like to know more about the current market and what is causing African textile mills to close?

Continue reading to find out how you can help support the African textile industry…

Method 

The method of producing African wax print fabric is called batik, which is an ancient art form. The designs are printed onto the cloth using melted wax before dye is applied to add usually 2 or 3 colours.

The crackling effect displayed on the cloth is caused by the wax-resist dyeing technique and special machinery.

Features & Benefits

The 100% cotton, colourful cloth keeps you cool in hot climates and warm in cold climates. The vibrant and bold anakara fabric prints are fun to wear and make you feel good.

Wearing modern African print clothing can make you stand out in the crowd. Be unique, be different and add some colour to your life!

Hidden Meanings

Wax print fabrics are associated with African culture because of their tribal patterns and motifs. Each design and colour can reflect local traditions and symbols such as the tribe, marriage and social status of the wearer. Some African women use them as a non-verbal way of communication.

 

African Wax Print Clothing Shop at a Market in Tanzania East Africa

 

A typical African print fabric shop at a market in Tanzania, East Africa

Current Market 

Sadly, several remaining African textile mills are closing and skilled, local workers are losing their jobs. The main reason being that they simply cannot compete with the cheap asian imports from China and India sold at nearly half the price!

Locals are purchasing the ‘fake’ Chinese and Indian fabrics over ‘original’ African produced fabrics because of the price difference, which is understandable due to the current economic climate. The original fabrics are usually sought after for special occasions.

The Chinese and Indian fabrics usually copy the African textile mills’ trademarks and logos on the stickers and falsely claim they are made in an African country on the selvedge!

However, the quality and colourfastness of the Chinese and Indian fabrics are inferior to the African fabrics produced in West Africa. It takes the Chinese 1 to 3 months to copy a new design so speed to market is key for the African textile mills to differentiate themselves.

African Governments should do more to stop the importation of counterfeit wax print fabrics from Asia before it is too late. Otherwise, the designs of African textile mills will continue to be copied and exploited and the local industry will continue to suffer.

Small businesses like us play our part in supporting the African textile industry by producing high quality, African Wax Print Clothing locally using original fabrics that are made to last.

“The customer feedback we have received about our fabrics overall has been very positive and is one of the main reasons behind our success” (Sian, Kitenge Founder)

Ankara fabrics are easy to fall in love with due to their bright colours and unique designs. Modern afrocentric clothing designs are stylish and fun to wear. Go bolder as it could transform your life (and your wardrobe). Take a look at our latest Ankara styles.

Please help to share this post on social media to show your support for the African textile industry. Raising awareness of the current market situation is really important for its chance of survival.

To learn more about the challenges faced by the African textile industry and to follow our journey sourcing materials from Tanzania please sign-up to receive our monthly newsletters below.

 

SUBSCRIBE TO OUR MAILING LIST

* indicates required



Kitenge Ltd will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please confirm that you are happy for us to email you by ticking the box below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@kitengestore.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.

 

 


 

Related Articles:

African wax prints

The Curious History of “Tribal” Prints

West Africans are ditching Dutch wax prints for Chinese ‘real-fakes’

Share Tweet Pin


@kitengestore

Follow us on Instagram

Select your currency
GBP Pound sterling
EUR Euro

Connect

Mailing List

Sign up to get 10% off your first order!